Developing and positioning a new product requires gathering a lot of market information: trends, competitive analysis and marketing research.
Failing to do this can cost a lot of money and resources in developing and commercializing a product with low attractiveness. The process is complex from sourcing the right quality ingredients from the right suppliers to match your product positioning all the way through to packaging and labeling.
In this webinar NSF International addressed the need for a truly integrated approach and highlight some of the potential pitfalls you should avoid.
Linda Jackson was joined by Achraf Tiouali, the Group Managing Director at NSF International leading several European counties, and Ulrich Gerntholtz, the Head of Consulting and Technical Services at NSF International - Africa.