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Webinar | Product life cycle management - how to get the most out of your products

Webinar Recording

By Ulli Gerntholtz of NSF on 11 June 2019

Developing and positioning a new product requires gathering a lot of market information: trends, competitive analysis and marketing research.

Failing to do this can cost a lot of money and resources in developing and commercializing a product with low attractiveness. The process is complex from sourcing the right quality ingredients from the right suppliers to match your product positioning all the way through to packaging and labeling.

In this webinar NSF International addressed the need for a truly integrated approach and highlight some of the potential pitfalls you should avoid.

VIEW THE WEBINAR RECORDING BELOW



Linda Jackson was joined by  Achraf Tiouali, the Group Managing Director at NSF International leading several European counties, and Ulrich Gerntholtz, the Head of Consulting and Technical Services at NSF International - Africa.



If there are any other pressing topics you would like to hear,
email us and we will see how we can assist!

 

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