In this webinar about the dairy matrix concept, the Consumer Education Project (CEP) of Milk SA will highlight the health aspects of dairy by unpacking how the dairy matrix applies to milk, yoghurt, maas, and cheese.
Discover how you can use the concept of the dairy matrix as the tool to position dairy as a healthy and nutritious food that outcompetes any dairy imitation product. Reminding consumers and stakeholders of the nutritional benefits of dairy is critical to the industry’s sustained relevance in today’s markets.
The session covers:
• the science behind the dairy matrix
• how the CEP takes the science to consumers in a way that resonates with them
• how you can use this content in your own marketing campaigns.
The CEP is committed to communicating dairy as a vital part of a healthy South African diet and through this webinar, you can empower your communications team and other employees with content to ensure your followers value nutritious dairy foods in their diet.
Presentation Downloads:
Download The Dairy Matrix Maretha Vermaak.pdf
Download Taking science to consumers Christine Leighton.pdf
Download Dairy online Jeandre Johnston.pdf
ABOUT OUR SPEAKERS
Maretha Vermaak
Consumer Education Project of Milk SA
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Maretha Vermaak is a registered dietitian who obtained her B Dietetic degree and Hospital diploma in 1987 from the University of Pretoria. She started her career as a dietitian in 1988 and worked as a Private Practicing Dietitian for 20 years.
In 2008 she joined the Consumer Education Project of Milk as a dietitian. During her career, she also worked as a part-time lecturer at the University of Pretoria. She was a co-worker and developer of a Nutrition Screening tool for youths in SA, as well as a computer programme for diet planning, and did various food product development projects.
She also consults to the food service industry and from time to time does hygiene and safety evaluations across the African continent. Maretha is an active member of ADSA and of the International Dairy Federation (IDF). She represents South Africa on the IDF Standing Committee on Nutrition and Health (SCNH) as well as the Science Programme Coordination Committee (SPCC). As part of her work at the Consumer Education Project Milk South Africa, she communicates the health and nutritional benefits of dairy to consumers and opinion leaders. This includes a range of activities including various training initiatives among selected target audiences.
Maretha was also co-author of the scientific paper of the SA Food-based Dietary Guideline “Have milk, maas, and yoghurt every day”.
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Christine Leighton
Consumer Education Project of Milk SA
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Christine Leighton is the project manager of the Consumer Education Project Milk SA, which focuses on educating consumers and health professionals on the health and nutritional benefits of dairy. Christine Leighton holds a BSc in Food Science and Nutrition (Ed) and an MSc in Consumer Science from the University of Pretoria, South Africa.
She was a researcher in the field of consumer science and sensory evaluation and has written numerous articles and reports on sensory and consumer insights into food products. During her career, she has worked in the field of food hygiene management and food safety and is qualified in applying HACCP and SANS 2200 at food factory level.
She is currently the president of the South African Society of Dairy Technology and the vice-chairperson of the Standing Committee of Marketing of the International Dairy Federation.
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Jeandré Johnston
Consumer Education Project of Milk SA
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Jeandré Johnston holds a Masters in Food Science and Technology (MSc) with specialised focus in fermented dairy and the application of hydrocolloid interactions in fermented solutions. He also completed several courses in communications, online, and social media marketing.
Jeandré has several years of experience in various areas of dairy processing, ranging from collection at farms and factories, to processing and quality testing. He has extensive knowledge of processing parameters and limits of various dairy products.
He also has a keen interest and insight in communication across different platforms including social and traditional media. He is passionate, driven, and motivated to inform the consumer about dairy.
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