This week Shoprite served its 100 millionth R5 deli meal since launching the affordable meal options almost two years ago.
Despite escalating petrol and electricity prices, the VAT increase and the introduction of the sugar tax, Shoprite remains true to its business promise of low prices in order to bring consumers some much-needed relief. In fact, at the end of December 2018, Shoprite was selling more than 10 000 items at lower prices than the previous year.
Africa’s largest retailer works tirelessly to provide hard-pressed customers, pensioners and students with products that are affordable and accessible, such as the range of heavily discounted deli meals for just R5 or less which was launched in May 2017.
These include fried fish, potato hashbrown, small pap, pancake, sweetcorn on a stick and vegetable soup.
Over the past two years, the following have proven to be the three most popular meals. These include large igwinya (vetkoek), fried egg & tomato sandwich and hot dog.